The Truth About SEO: How to survive online in a world of robots, demons, influencers, and spiders by Chris Lynch

Author:Chris Lynch [Lynch, Chris]
Language: eng
Format: epub
Published: 2018-11-21T23:00:00+00:00

Title and description keyword building tips

Search engines rank pages - make sure each page on your site has a purpose and a distinct keyword strategy.

First and foremost, each and every page needs a unique keyword/search phrase.

This does not mean that you can’t use the same words - our IP Telephony site would be pretty poor if we only mentioned IP Telephony on one page - but you should have a unique title and description for each page and therefore a unique search phrase you are targeting.

As we’ve already learnt - if you don’t know what a page is for, how is the customer ever going to know?

What you do need to do is identify your base search term - the thing that your website is fundamentally about. In the example we’ve been using, our base term would be “IP Telephony”. This should be an easy thing to spot (hopefully!) - it’s fundamentally what your business/website is about.

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